Albertsons Companies, the US grocery and pharmacy retailer, has launched a new health and wellness platform called Sincerely Health.The platform is now accessible on 16 of the company’s grocery apps and websites, including Albertsons, Safeway, and Jewel-Osco. Sincerely Health is designed to improve customers’ lives by connecting, educating, encouraging and rewarding them on their health and wellness journey. The platform is built in collaboration with healthcare providers, insurance companies and technology organizations, and will be continuously evolving based on customer feedback. The experience begins with a questionnaire that measures a customer’s Health Score, which is calculated using actuarial science. The platform also enables users to log their health and wellness data from activity trackers, such as Apple Health and Fitbit, and set achievable goals to improve their score. Additionally, the platform offers an online pharmacy experience including telehealth services.
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