Unlike other digital platforms, those in health care require a strategy overhaul to effectively navigate the complexities of the industry. Researchers emphasise three critical shifts: redefining market entry strategies to complement existing services, leveraging data for operational excellence and business model development to scale the business, and embracing distributed orchestration among various stakeholders for ecosystem governance. By adopting these changes, organisations can enhance the quality and innovation of health services globally. The findings, based on extensive research spanning from 2018 to 2022, offer valuable insights into platform strategy, ecosystem management, and user behaviour, aiming to drive improvements in health care accessibility and affordability.
