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VitaBowl targets health insurance market with medically tailored meal delivery

VitaBowl, a meal delivery business focused on food-as-medicine, aims to collaborate with health insurance providers to offer medically tailored meals. The company, founded by nutritionist Sarah Brandow, Michelin-star chef Dominique Crenn, Charles Michael Yim, and Miko Lorenzo, partners with contract manufacturers to provide a variety of dietary options. After serving B2B customers and generating $1 million in annual sales, VitaBowl sees a significant opportunity in the healthcare sector. The lack of patient-focused players in the meal prep industry and the growing awareness of the importance of nutrition for preventing chronic illness gives VitaBowl a competitive advantage. To penetrate the healthcare market, the company recently raised $3 million in seed funding and aims to have its plant-forward superfood meals reimbursed by insurance providers, particularly for conditions like diabetes. VitaBowl is expanding its retail presence and expects to achieve $5 million in revenue by the end of the year.

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